Donnerstag, 18. November 2010

Palmers wirbt mit "echten" Frauen
















Diese Idee, die erstmals von einem Wäscheunternehmen aufgegriffen wurde, wenn auch Marken wie Dove bereits ähnliches umgesetzt hatten, entwickelte sich im Rahmen der Zusammenarbeit mit der Markenagentur von Lobenstein in Düsseldorf. Der frühere TBWA-Chef Hubertus von Lobenstein erarbeitete mit Palmers im Sommer eine Positionierung für die Märkte Deutschland und Österreich. Hierbei wurde eine Reihe von Ideen entwickelt, „eine davon war die Idee der ‚Spitzenfrauen’“


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